Website marketing means promoting a business website in order to bring in more visitors. These visitors should be people who are likely to purchase the business’s services or products. More visitors means more opportunities to try to convince potential customers to buy.
Your website is your best marketing tool. Even if you normally rely on customer referrals, a website with great visuals and valuable content can set you apart from your competitors and increase your revenue.
Plus, customer buying habits are quickly changing in the current business environment.
You need to know what your customers are searching for right now and how you can make sure these people find your website.
A website marketing strategy can include:
Optimizing your website for search engines so more people find you
Publishing blog posts
Running a contest or giveaway
Promoting your website on social media and/or in your email newsletter
Offer downloadable educational resources like white papers, eBooks, ultimate guides etc.
Offer downloadable sales resources like brochures or posters
Offer a webinar or sales demo (live or recorded)
Offer information about services you offer in blog posts or articles
Advertise on social media platforms (Instagram or Facebook ads etc.), including retargeting people who already visited your site. These Instagram marketing tips will help you get started.
I love to make each website personal to the business and the people working for the company, so prices depend on each business.
Here is an Example of Charges:
Building website- 1 time fee for start up, then monthly for upkeep.
Makeover on websites- 1 time fee for makeover then monthly fee for upkeep.
Website and Social Media- Fee for start up, then monthly for upkeep.